Telefónica

Social Media

Redefinition of the look & feel of Telefónica’s corporate social media content, creation of a scalable content system, and strategic content planning for Mobile World Congress 2026.

Our work

We designed a comprehensive content ecosystem covering everything from defining the look & feel of each channel to the strategic activation around one of the industry’s key events: Mobile World Congress 2026. A system conceived not only to create content, but to empower teams and ensure brand consistency across all channels.

Our work included:

  • Defining a new look & feel for Telefónica’s social media content
  • Creation of static and video content
  • Development of copywriting guidelines for social media and video creation
  • Implementation of a content creation system using Figma Buzz and CapCut to enable internal team self-management
  • Social media strategy, content pillars, and influencer marketing support for Mobile World Congress 2026
Challenge and execution

Telefónica needed to evolve its social media presence to adapt to new formats, platforms, and publishing rhythms, while maintaining brand coherence and enabling greater autonomy for internal teams.

The challenge was twofold: modernising the brand’s visual and narrative language on social media, and creating an agile, scalable working system capable of producing content continuously and efficiently, with a narrative tailored to each channel.

The result is a robust, flexible, and scalable content system that enables Telefónica to:

  • Maintain brand consistency across all its social media channels
  • Produce content in an agile and autonomous way for each platform
  • Deliver content adapted to the native narrative of each channel
  • Approaching key milestones such as Mobile World Congress with a robust and well-defined strategy.
At Feedback we work with our own methodology, developed after years of designing and producing for major brands.