Since 2015, Feedback has been the reference creative production partner for FC Barcelona, providing continuous support in the creation and adaptation of digital marketing campaigns, print materials and ticketing assets for all Club sections, competitions and matches.
We produce more than 30,000 assets per year, including static and dynamic banners, visuals for newsletters, social media, scoreboards, web images, retail campaigns, promotional visuals and stadium signage. We work for different departments of the club, applying large-scale visual control and brand consistency across multiple formats.
The complexity and volume of requests led us to set up a semi-presential in-plant team exclusively for the club, working with maximum agility, adapting to constant changes (matches, schedules, promotions) and always maintaining brand consistency in all languages. We have created a scalable creative production system that gives us both the ability to generate assets on time and the flexibility to apply changes in very short turnaround times.
