In collaboration with Dorna, we developed the official MotoGP icon visual system, aligned with its new corporate identity launched in 2025. The project required a graphic solution that combined functional clarity with the brand’s visual personality.
We developed large-format visuals, including full vinyl wrap of Metro trains, special billboards, motion content for digital mupis and visual materials for urban screens. We adapted the assets to the new global look & feel, ensuring maximum visibility and consistency across all touchpoints.
The challenge was to create a scalable, coherent and legible system across all formats. Based on the new identity style, we created visual components that could adapt to different supports and coexist with other graphic elements of the MotoGP universe.
