As part of Pepsi’s rebranding, we collaborated on the creative production and technical adaptation of its outdoor advertising campaign in Madrid, one of the brand’s most ambitious OOH actions in Spain.
We developed large-format visuals, including full vinyl wrap of Metro trains, special billboards, motion content for digital mupis and visual materials for urban screens. We adapted the assets to the new global look & feel, ensuring maximum visibility and consistency across all touchpoints.
We worked with tight timings, validations and a variety of technically demanding formats. We provided agile solutions to ensure correct visual reproduction on each medium, from 360º vinyls to optimized animations for high-rotation screens.
